Preparing the canvas…

TEJ BESETTI · SENIOR PRODUCT DESIGNER

I take products from research notes, first sketch or a blank Figma to shipped code.

Six years in B2B SaaS, fintech and medtech. I test ideas with real users before they ship, and I prototype in code. I built this site, too.

See the case studies Resume

By the numbers

6+Years designing

4Companies

3Domains

Career

FintechMedtechB2B SaaS · now

Onboarding, growth and a design system

Domains

B2B SaaSOnboarding and design systems

Expertise

fintech/transferFintech

IBAN

BIC / SWIFT

Reference

Amount

Execution date

Simplify

Anna LindSaved contact

2 500 kr

Arrives today · no fee

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How I work

Every project starts broken. Watch five steps fix it.

See the case studies ↓

Start with the room, then talk to people. Who is it for, and what breaks if nobody builds it? Then interviews, recordings and tickets, to find the workaround people already invented. Problem brief, Success metric, Insight cards
Start with the room, then talk to people.Users: We already keep our own sheet for this.
Pick the one problem worth solving. I map five or six products against the same tasks, then turn the gaps into a bet I can test. Everything after supports it or gets cut. Feature matrix, Principles, Hypothesis
Draw it cheap, break it fast. Low-fidelity flows and layouts to argue about structure before anyone argues about colour. Flows, Lo-fi screens
Make it buildable, inside the system. I trade scope against effort and edge cases with PMs and engineers, then hand over every state, specced. Agreed scope, Edge-case list, Component specs
Ship, measure, go around again. Usability tests and metrics feed straight back into the brief. The product is never finished, it is versioned. Test findings, v2 backlog

Tablo · untitledSample project

01 Context

BriefBook a table in under a minute

metrictime to booked < 60 s

02 Research

InsightThey already built a workaround. Design for that.

03 Competitive analysis

Patterns

List

Map

Slots ✓

04 Strategy

The betPick a time first, then a placeIf people choose 19:30 first, booking takes one screen.

05 Wireframes

Lo-fi

06 Align with product and engineering

Scope

v1 · bookv2 · filters

Edge states

Fully bookedNo results

Filters can wait. Ship booking.

07 Production-ready design Final web screen

08 Test and loop

Usability test

5 of 6 booked unaidedv2 backlog

MeUsersPM + Engineering

Case studies · 3

How I got there

Full write-ups: the problem, what I tried, what shipped.

B2B SaaS · Healthcare · Web · AI

Zonepulse

Department heads tested two versions of AI Insights; the capacity simulation won and shipped.

Tested 2 versions, 1 wonRead the case study

B2B · Mobility · iOS · 0→1

Cartio

One flow for renting or leasing a car: 3 steps from intent to a full cost breakdown.

Validated in early user testingRead the case study

Fintech · iOS · V1→V2

Crumbs

A client's round-up investing app, redesigned alongside my full-time job and shipped.

More sign-ups after launchRead the case study

Shipped · 3

In the wild

Work that shipped. Short summaries, no full write-up.

LatestB2B SaaS · Design system

Design system

An AI-ready design system: 6 spec files and 3 token layers, then used to redesign the product.

Token audit: 0 raw values

2023 to nowB2B SaaS · In production

The redesign

The key screens, redesigned with the new design system and AI.

−10% bounce on onboarding

Previous workHMI

Physical × digital

Interfaces for machines people stand next to: a control-panel HMI, an operating-room table and a connected appliance app.

3 interfaces · hardware + software

Work experience

Six years, four companies

I have designed for Scania, Telia, Electrolux and a Singapore bank, and now for a B2B SaaS product.

Domains: B2B SaaSFintechMedtechMobility

Sep 2023 – Present
Stockholm · Hybrid
Vicosight
Senior Product Designer
Redesigned the login flow, cutting support load while lifting successful sign-ins, conversions and retention. Shipped growth-focused features and built a scalable design system that made the product more consistent and sped up cross-team work.
2021 – 2023
Sweden
Knightec
Product Designer
Restructured the information architecture of a large internal enterprise platform for clarity and consistency, ran A/B tests that raised engagement on Telia’s monitoring platform, and designed an operating-room table interface end to end.
2020 – 2021
Singapore
Intellect Design Arena
Product Designer
Streamlined a major Singaporean bank’s mobile payment flow, cutting time to complete and lifting conversion, and built a branded, reusable design system to accelerate future work.
2019 – 2020
Stockholm
Electrolux
Product Designer
Ran a UX gap analysis on the Fabric Care experience and shipped improvements plus new mobile features that raised adoption and engagement across core journeys.

I take products from research notes, first sketch or a blank Figma to shipped code.I take products fromresearch notesfirst sketcha blank Figmaresearch notesTej@keyframes rwBlink{50%{opacity:0}}to shipped code.

How I got there

Zonepulse

Cartio

Crumbs

In the wild

Design system

The redesign

Physical × digital

Vicosight

Knightec

Intellect Design Arena

Electrolux

I take products from research notes, first sketch or a blank Figma to shipped code.