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TEJ BESETTI · SENIOR PRODUCT DESIGNER

I make complex products simple to use.

Six years designing for B2B SaaS, healthcare, fintech and mobility. I test ideas with real users before they ship, and I prototype in code. I built this site, too.

See the case studies Resume

By the numbers

6+Years designing

4Companies

6Industries

Career

BankingAutomotive & telecomHome appliancesB2B SaaS · now

Data-heavy tools for operations teams

Industries

Fintech & bankingPayments, lending, wealth

Expertise

banking/transferBanking

IBAN

BIC / SWIFT

Reference

Amount

Execution date

Simplify

AL

Anna LindSaved contact

2 500 kr

Arrives today · no fee

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button/primary · radius 8 · 13/600

AlertsTimeAccess

“Alarms I can't silence”

“Charting takes two hours”

“Can't find the bed list”

“I ignore most alerts”

“Handover is on paper”

“Too many logins”

Honda Civicor similar · Manual · 5 seats

372 kr/day

Book

Loot Run

1Nova12 480

2Kite11 950

3You11 200

LV 12Play

01Product DesignBanking

02Design SystemsSaaS

03UX ResearchHealthcare

040 → 1 ShippingMobility

05Brand & VisualGaming

Shipped for

a Singapore bank

MyWork

In a nutshell

02 — The Toolkit

The Toolkit

FigmaDesign & UIFramerBuild & shipCursorCodeNotionDocs & notesClaudeThinking partner

Selected work

Products I've shaped end-to-end

01 — 2025

Cartio

A 0→1 rent-or-lease app, validated in early testing

One duration-led flow instead of separate rent and lease products: intent captured once, 3 steps to a full cost breakdown, one reusable profile. Validated in early user testing; the company is VC-backed.

PlatformiOS
RoleProduct design
DomainMobility
Stagezero to one

02 — 2025

Zonepulse

A hospital AI dashboard where the data decided what shipped

One command view for patient flow, staffing and compliance. Department heads tested two versions of AI Insights: written summaries weren't enough, so the capacity simulation shipped.

PlatformWeb dashboard
RoleUX design
DomainHealthcare
FocusAI, data-led

03 — 2025

Crumbs

A V1→V2 fintech redesign that tested ~10% ahead of V1

Verification moved out of the critical path, round-ups on by default (reversible), one type and component system across every screen. In usability testing, setup completion and engagement each came out ~10% ahead of V1.

PlatformiOS
RoleProduct design
DomainFintech
Stageversion 1 to version 2

04 — 2022

Savely

An A/B test with an honest answer: social pressure cut activation 7%

Gamified saving (leaderboards + family nudges) against a plain control: setup completion fell 6–8%, first-week activation fell 7%, retention didn't move. I reverted it: in a savings product, motivation has to be private.

PlatformiOS
RoleUX research
DomainFintech
MethodA/B testing

Work experiences

I've shipped across

B2B SaaS platform

Senior UX Designer

Present

Sep 2023 — Present·Stockholm · Hybrid

Redesigned the login and onboarding flows, cutting support load while lifting successful sign-ins, conversions and retention. Shipped growth-focused features and built a scalable design system that made the product more consistent and sped up cross-team work.

Industries

Shipped across all six.

AutomotiveTelecomConsumerTechHealthSaaS

2021 — 2023

Knightec

UX Consultant

Rebuilt Scania's internal platform for clarity and consistency, ran A/B tests that raised engagement on Telia's monitoring platform, and designed an operating-room table interface end to end.

2020 — 2021

Intellect Design Arena

UX/UI Designer

Streamlined a major Singaporean bank's mobile payment and onboarding flow, cutting onboarding time and lifting conversion, and built a branded, reusable design system to accelerate future work.

2019 — 2020

Electrolux

Product Designer

Ran a UX gap analysis on the Fabric Care experience and shipped improvements plus new mobile features that raised adoption and engagement across core journeys.