Portfolio website

Preparing the canvas…

By the numbers

6+Years designing

20+Products shipped

4Industries

Expertise

01Product Design

02Design Systems

03UX Research

040 → 1 Shipping

05Brand & Visual

I design & ship Based in Stockholm, Sweden

Currently a product designer crafting 0→1 SaaS products, design systems and B2B experiences, turning ambiguous problems into shipped, measurable work.

Shipped at

VicosightKnightecVicosightKnightecVicosightKnightec

02 — The Toolkit

The Toolkit

FigmaDesign & UIFramerBuild & shipCursorCodeNotionDocs & notesClaudeThinking partner

Cartio

Zonepulse

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Savely

Cartio

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Cartio

Cartio

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Cartio

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Cartio

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Cartio

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Cartio

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Cartio

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Cartio

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Cartio

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MyWork

In a nutshell

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Selected work

Products I've shaped end-to-end

iOS · Mobility · 0→101 — 2025

Cartio

A 0→1 rent-or-lease app, validated in early testing

One duration-led flow instead of separate rent and lease products: intent captured once, 3 steps to a full cost breakdown, one reusable profile. Validated in early user testing; the company is VC-backed.

Product design0 → 1Mobility

Web dashboard · AI · Data-led02 — 2025

Zonepulse

A hospital AI dashboard where the data decided what shipped

One command view for patient flow, staffing and compliance. Department heads tested two versions of AI Insights: written summaries weren't enough, so the capacity simulation shipped.

UX designHealthcareAI

iOS · Fintech03 — 2025

Crumbs

A V1→V2 fintech redesign that tested ~10% ahead of V1

Verification moved out of the critical path, round-ups on by default (reversible), one type and component system across every screen. In usability testing, setup completion and engagement each came out ~10% ahead of V1.

Product designFintechiOS

iOS · A/B Testing04 — 2022

Savely

An A/B test with an honest answer: social pressure cut activation 7%

Gamified saving (leaderboards + family nudges) against a plain control: setup completion fell 6–8%, first-week activation fell 7%, retention didn't move. I reverted it: in a savings product, motivation has to be private.

UX researchFintechA/B testing

Work experiences

I've shipped across

Vicosight

Senior UX Designer

Present

Sep 2023 — Present·Stockholm · Hybrid

Redesigned the login and onboarding flows, cutting support load while lifting successful sign-ins, conversions and retention. Shipped growth-focused features and built a scalable design system that made the product more consistent and sped up cross-team work.

Industries

Shipped across all six.

AutomotiveTelecomConsumerTechHealthSaaS

2021 — 2023

Knightec

UX Consultant

Rebuilt Scania's internal platform for clarity and consistency, ran A/B tests that raised engagement on Telia's monitoring platform, and designed an operating-room table interface end to end.

2020 — 2021

Intellect Design Arena

UX/UI Designer

Streamlined a major Singaporean bank's mobile payment and onboarding flow, cutting onboarding time and lifting conversion, and built a branded, reusable design system to accelerate future work.

2019 — 2020

Electrolux

Product Designer

Ran a UX gap analysis on the Fabric Care experience and shipped improvements plus new mobile features that raised adoption and engagement across core journeys.