TEJ KIRAN BESETTI
Product
Designer
Turning complexity into clarity - 6+ years of product design experience, Stockholm.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
end-to-end product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
HMI Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
AI Based Prototyping
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Currently a product designer crafting 0→1 SaaS products, design systems and B2B experiences — turning ambiguous problems into shipped, measurable work.
Projects.
Cartio
2025Simplified the rent/lease decision flow, which reduced booking drop-offs and increased sign-up completions.
Zonepulse
2025From 0-1: turned fragmented hospital data into one real-time dashboard, using AI to surface insights so leaders plan ahead instead of reacting late.
Crumbs
2025Redesigned an iOS-based micro-savings and investment app — improving setup completion and increasing early retention.
Savely
2022Tested whether social accountability and shared progress would increase engagement and savings consistency — A/B testing in an iOS app.
Work experiences
More than six years of experience building thoughtful digital experiences that scale.
Sep 2023 – Present
Hybrid
Ctlrprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Sep 2023 – Present
Hybrid
Ctlrprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Sep 2023 – Present
Hybrid
Ctlrprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2020-2021
Work
Intellect Design Arena, UX/UI Daesigner
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2020-2021
Work
Intellect Design Arena, UX/UI Daesigner
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2020-2021
Work
Intellect Design Arena, UX/UI Daesigner
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2009 – 2012
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
2009 – 2012
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
2009 – 2012
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.