Every project starts broken. Scroll to watch eight steps fix it.
Start with the room, not the screen.
Step 1 of 8: Context. Who is this for, what is the business trying to move, and what happens if nobody builds it. I write the problem down before I open a canvas.
Restructured the information architecture of a large internal enterprise platform for clarity and consistency, ran A/B tests that raised engagement on Telia's monitoring platform, and designed an operating-room table interface end to end.
Streamlined a major Singaporean bank's mobile payment flow, cutting time to complete and lifting conversion, and built a branded, reusable design system to accelerate future work.
Ran a UX gap analysis on the Fabric Care experience and shipped improvements plus new mobile features that raised adoption and engagement across core journeys.
