Crumbs addresses the challenge by automatically investing small amounts of your money into a diversified portfolio using its proprietary AI. We’re excited to help young people effortlessly turn everyday purchases, like a cup of coffee, into meaningful contributions toward their larger financial goals—unconsciously and without stress
.avif)
.avif)
As a result of our research, we gathered three key insights that we used to guide the project:
User Research: We shadowed and interviewed people, trying to understand people's financial patterns and how they have conducted investments. We visited many of the Manhattan stations to used it for ourselves to be in the shoes of first-time users and to observe foot traffic
Market Analysis: Millenials are very stressed towards financial savings and how to invest with a lot of apprehension towards how to structure their savings
Persona Development: Detailed personas were created, including "The Urban Eco-Warrior," "The Green Parent," and "The Sustainability Student," each with unique needs and motivations.
User Testing: Testing was created, including "The Urban Eco-Warrior," "The Green Parent," and "The Sustainability Student".
We conducted interviews, surveys and online research to develop our understanding of out potential customers base.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
The primary objectives of the Crumbs team are to organize these recommendations and make them as stress-free as possible. As illustrated in the graphic, key features currently on the market include robo-investments, spare change contributions, and regular deposits.
Carefully structured to provide an intuitive user journey, balancing educational content, interactive features, and community engagement.
Early wireframes led to interactive prototypes, which were tested and iterated on. This phase was crucial for refining user flows and interface elements.
Focused on creating a visually appealing and emotionally engaging experience. The design incorporated nature-inspired themes, intuitive icons, and an easy-to-navigate layout.
Special attention was given to making the app accessible to all users, including those with disabilities. Features like screen reader compatibility, color blindness modes, and scalable text were included.
The launch of Greentech App was preceded by a strategic marketing campaign. We leveraged social media influencers in the environmental sphere to generate pre-launch buzz. The beta version of the app provided us with critical user feedback, leading to final refinements before the official launch. The launch strategy was robust, combining online marketing efforts with partnerships with environmental organizations to reach a broader audience.
Post-launch, we closely monitored user engagement and app performance. The app quickly gained popularity, evidenced by its download numbers and active user rates. However, our journey didn't stop at launch. We continually collected user feedback, leading to several updates that improved user experience and expanded app functionalities.
The journey of the Greentech App, from its inception to becoming a pivotal tool in the hands of environmentally conscious users, exemplifies the impact of user-centered design and agile development practices. It has evolved from a simple app into a platform that fosters a community deeply invested in sustainability. The Greentech App is more than just a product; it's a testament to how technology can be harnessed to drive positive change and promote a more sustainable way of living.